## The Intersection of FinTech Adoption, HR Competency Potential, Service Innovation, and Firm Growth in the Banking Sector### IntroductionThe banking industry is undergoing significant digital transformation, driven by the adoption of financial technology (FinTech) and advancements in human resources (HR) practices. This technological evolution has presented opportunities and challenges for banks, impacting their service offerings, customer engagement strategies, and organizational structures. Evaluating the impact of these cutting-edge technologies and practices is crucial for stakeholders and policymakers to make informed decisions about the future of banking.### Literature ReviewNumerous studies have explored the adoption of FinTech and its impact on the banking sector. FinTech has been shown to enhance financial inclusion, reduce operational costs, and improve customer experiences. It has also led to the emergence of new business models and increased competition in the financial sector.Similarly, HR practices play a vital role in the growth and success of organizations. Effective HR practices can attract and retain talented employees, foster innovation, and drive organizational performance. In the banking sector, HR competency potential refers to the capabilities and skills of employees in areas such as digital literacy, data analytics, and customer service.Service innovation involves developing and implementing new customer-centric services and improving the delivery of existing services. It is a key driver of growth and differentiation in the banking industry. Firm growth, on the other hand, encompasses various aspects of organizational expansion, including revenue growth, market share increase, and expansion into new markets.### Research MethodologyTo evaluate the intersection of FinTech adoption, HR competency potential, service innovation, and firm growth in the banking sector, a hybrid Multi-Criteria Decision-Making (MCDM) model is proposed. This model integrates the Entropy-Weighted Method (EWM) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS).The EWM is employed to determine the relative importance of different criteria, while TOPSIS is used to rank a set of alternatives based on their proximity to an ideal solution and distance from a worst solution. The alternatives in this study represent different combinations of FinTech adoption, HR competency potential, service innovation, and firm growth.### Results and DiscussionThe application of the hybrid MCDM model yielded valuable insights into the influence of these technological and organizational factors on the banking sector. The results showed that financial innovation, risk optimization, and credibility were among the most important criteria affecting the performance of banks.In terms of alternatives, banks that invested in advanced FinTech solutions, such as artificial intelligence and blockchain, demonstrated superior performance. They were found to have higher levels of customer satisfaction, increased operational efficiency, and enhanced risk management capabilities.Furthermore, banks that prioritized HR competency potential, focusing on employee training, upskilling, and talent acquisition, exhibited stronger organizational structures and improved employee engagement. This contributed to higher levels of innovation, adaptability, and customer-centricity.Service innovation was also found to be a significant driver of bank performance. Banks that introduced innovative products and services, such as digital banking platforms and personalized financial advice, gained a competitive edge and increased market share.### ConclusionThe hybrid MCDM model proved effective in evaluating the intersection of FinTech adoption, HR competency potential, service innovation, and firm growth in the banking sector. This approach enabled the identification of key performance indicators and the ranking of different banking institutions based on their capabilities and strategies.The results of this study underscore the importance of embracing emerging technologies and investing in HR development to drive growth and sustainability in the banking industry. The adoption of FinTech solutions and the enhancement of HR competencies can empower banks to meet the evolving needs of customers, improve efficiency, and gain a competitive advantage in the digital age.